This month’s post is a bit of a brain dump on my experience of creating Inner Worlds and finally getting the collection over the line. It has been a journey of wearing two very different hats: the artist and the business owner.

Building My Own Space

My goal for launching a website was simple: to carve out a space of my own on the World Wide Web and put my art out into the world. To me, creating your own space online means more than simply having a social media account. Social media feels a bit like casual dating with no commitments. A website, however, feels more like a marriage. It’s something you own, nurture, and build upon.

Until I can hold a solo show for Inner Worlds, my website will remain the best place to experience the full collection. To make that experience richer, I decided to create a series of videos to accompany each artwork or series, helping people feel closer both to the works themselves and to my practice.

Part of the inspiration for this came from visiting Grayson Perry’s exhibitions: Smash Hits at the National Gallery of Scotland in Edinburgh, and Delusions of Grandeur at Hertford House, home of the Wallace Collection in London. At both, he offered audio guides that he recorded himself. His humour, honesty, and authenticity really shaped the way I connected with the work, and I wanted to capture something similar in my own way.

Photos from Grayson Perry’s ***Smash Hits*** (National Gallery of Scotland 2023) and ***Delusions of Grandeur*** (Hertford House, London 2025)

Looking ahead, my new goal is to bring my collection into physical spaces, because nothing quite compares to seeing the work in real life.

Wearing All the Hats

I realise I’ve been very fortunate to have had three years of simply making art, without the pressure of running a business alongside it. But I always knew that shifting into this next stage — promoting, selling, and managing my practice — would be challenging. Suddenly, I’ve had to wear all the hats.

I recently bought my first planner since high school. The idea came from Miriam Schulman’s audiobook Artpreneur, where she advises artists to map out everything: art-making days, website and promotion days, outsourcing, market research, and even personal and family time. I’ve gone so far as to include exercise, food shopping, and household chores. And honestly? It helps. Breaking time down into small, manageable chunks makes a huge difference.

I also started using spreadsheets for the first time. It’s been equal parts infuriating and rewarding. What I’ve learnt is that there’s no one-size-fits-all approach to organisation, but preparation is key. And you really can never be too prepared. Unexpected obstacles came up constantly while building my website, online shop, and gallery. Designing my own branding was far tougher than expected, as was deciding on pricing that feels both fair and aligned with the value of the work. I had Miriam’s voice in my head reminding me that good art should be seen as a luxury.

On top of this, I had to structure the shop, decide what print sizes and formats to offer, and keep social media ticking along in the background. The negative voices in my head got louder at times, and the whole process often felt like building a plane while trying to fly it.

When you look at running an art practice as a whole, it’s a lot. That’s why I found it important to build momentum slowly and add tasks one at a time, when I was ready. That was excellent advice I received from the Visual Artists Association.

Two resources for great guidance and advice for early career artists.

What’s Next

Even with all this going on, I already have several new ideas bubbling away in my “ideas bank” and I’m eager to get started. I don’t think I’ll jump straight into another 25-piece collection — at least not so soon after Inner Worlds.

For now, my next step is to create a new Meditation Symphony. I’m also planning to finally take sewing lessons, as I’ve been dreaming about making wall hangings for quite some time. And in September, my pottery class at Kirkcaldy Art Club starts up again, which I’m very excited about.