Privacy Policy

Last updated: 10th August 2025

Emma Collins, trading as Emma Collins Fine Art (“we”, “our”, or “us”), is committed to protecting your privacy and ensuring your personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

This Privacy Policy explains how we collect, use, and protect your personal information when you visit www.emmacollinsfineart.com, use our services, or interact with us in any other way.

1. Who We Are

Name / Trading Name: Emma Collins, trading as Emma Collins Fine Art

Postal Address: 53 Overton Road, Kirkcaldy, Fife, KY12DX

Data Controller: Emma Collins

Email: info@emmacollinsfineart.com

Phone: 07584 502 836

We are registered with the UK Information Commissioner’s Office (ICO) as a data controller.

2. What Data We Collect

We may collect:

• Personal details (name, email, address, phone number)

• Payment details (processed securely via third-party payment providers)

• Account registration details (if applicable)

• IP address, browser type, device identifiers, pages visited

• Cookies and similar tracking technologies (see Cookie Policy)

3. Legal Basis for Processing

We process data under:

• Consent (e.g., marketing emails, non-essential cookies)

• Contract (e.g., fulfilling an order)

• Legal obligation (e.g., tax/accounting)

• Legitimate interests (e.g., improving services, fraud prevention)

4. How We Use Your Data

We use data to:

• Provide and improve our services

• Process and deliver orders

• Respond to enquiries

• Send marketing (only with consent)

• Maintain legal and compliance records

5. Sharing Your Data

We share only with:

• Service providers (e.g., hosting, analytics, payment processors)

• Legal authorities where required

• Business partners only with explicit consent

6. International Transfers

Data transferred outside the UK/EEA will be protected using adequacy decisions or Standard Contractual Clauses.

7. Data Retention

• Customer orders: 6 years

• Contact form messages: 2 years

• Marketing data: until consent withdrawn

8. Cookies & Tracking

See our Cookie Policy for details.

9. Your Rights

You have rights to access, correct, delete, restrict, object, and transfer your data, withdraw consent, and complain to the ICO (https://ico.org.uk).

10. Security

We use appropriate security measures to protect your data.

11. Children’s Privacy

We do not knowingly collect data from under-13s.

12. Governing Law

This Privacy Policy is governed by Scottish law. Disputes will be resolved in the Scottish courts.

13. Contact Us

Emma Collins

Trading as Emma Collins Fine Art